Project Overview
Conscious Closet is an online sustainable thrifting app that encourages users to make mindful purchasing decisions while promoting more responsible shopping through thrifting. The goal is to address the issue of overconsumption in the fashion industry, where fast fashion and trends have led to irresponsible shopping habits and increased fashion waste. The app aims to create an all-in-one platform where buyers and sellers can seamlessly connect, fostering a community focused on conscious consumption.
Problem
In 2023 we discarded over 92 million tons of clothes-related waste. This overconsumption of clothing is fueled by trends, social media, impulsive purchases, and consumers being less mindful of their buying habits. This behaviour not only harms the environment but also promotes unsustainable shopping practices.
There is a need for an accessible and engaging platform that encourages users to make mindful purchasing decisions while promoting sustainability
Solution
The aim is to create a mobile app that promotes mindful shopping by combining the convenience of online thrifting with features that encourage sustainable habits. Using an engaging Tinder-style interface, users can browse and select items while receiving insights like cost-per-wear and spending habits.
These features help users make more informed and responsible purchasing decisions.
User Centered Design Process
Define
User Persona
From the insights gathered during the empathise phase, I created user personas that included behaviours, goals, pain points, and motivations. These personas served as valuable references as the project progressed.
Results of the Define Phase
The define phase allowed me to gain a deeper understanding of both the buyer and seller perspectives. I realised that their views go beyond just buying and selling; for sellers, thrifting is a livelihood, while buyers have a strong passion for fashion. However, the limited availability of sustainable clothing options, combined with economic challenges, has created a cycle of frustration for both groups.
Ideate
The Solution!!
Conscious Closet
