BARBIANA
A fresh brand identity for BARBIANA, combining modern typography, a signature silhouette icon, and soft pink tones to create a stylish and contemporary look.
I worked with the owner of BARBIANA, a hair and beauty business specialising in weaves, braids, and hair care products, to redesign and modernize her brand identity.
The goal was to create a more contemporary and visually appealing logo while introducing fresh ideas that better represent the brand’s style and target audience.
As part of the redesign, I developed a new logo that incorporates a clean, modern typography style tailored to the brand. I also introduced a distinctive visual element—a side-profile silhouette of a girl—to create a stronger and more recognisable brand identity.
In addition, I created vector illustrations to support the brand’s visual language and ensure consistency across different uses.
The updated design also explores a refined colour palette, incorporating shades of pink alongside the original black and white, giving the brand a more vibrant and feminine feel while maintaining versatility.
This project helped elevate BARBIANA’s overall look, making it more modern, cohesive, and aligned with current beauty industry trends.
